Tag Archives: selling

Should You Sell BEFORE You List?

21 Tuesday Feb 2017

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Should You Sell BEFORE You List?

By Mary Anne Walser, Realtor & Attorney, 404-277-3527, maryannesellshomes@gmail.com

It’s a hot seller’s market in Atlanta right now. We don’t have enough inventory for the buyers who are ready to purchase. So many times recently I have received offers on a home that I am getting ready to list BEFORE it was listed. This can occur when I am working with a buyer who is looking for exactly what I have coming up – or when another agent and/or buyer asks me “what do you have coming up?” and what I have coming up suits their needs and an offer is made.

So, from the seller’s perspective, is it a good idea to sell your property without ever listing it? Here are some considerations if you are lucky enough to have this dilemma.

From an agent’s perspective, I would typically prefer that a seller LIST the home with me before we agree on the contract. This way the home is exposed to fair market forces and we are sure that everyone who might make an offer on the home has the chance to see it and bid on it. Exposed to market forces, we might even get an offer above the list price or a buyer who is willing to pay above appraised value. So why would a seller EVER agree to sell a property prior to listing? Here is an examination of some of the reasons:

  • The most common seller who sells prior to listing is the seller for whom showings are a real hassle. My clients Vivian and Mike have four young children under the age of ten, two rambunctious dogs, and had trouble keeping their home clean, much less straightened up and staged for showings. They needed a bigger home as soon as possible, and needed to sell their home in order to buy their next home. So when I brought them a buyer (and an offer) that was more than they thought they would get if they had listed their property, they were ecstatic and chose to accept. This allowed them to get under contract for their next, bigger home and concentrate on the move rather than on the logistics of showing their current home and the fear that it would not sell fast.
  • Another seller who might agree to a contract prior to listing is the seller who has time on their hands and for whom this is a low risk proposition. Let me explain. If a seller gets under contract prior to officially listing the property on the MLS, and the buyer terminates, the seller can always then list on the MLS with no ill effect. Typically if one contract falls through, the world knows about it because it’s noted when a property goes under contract on the MLS. With a prelisting contract, however, if it falls through, the only parties who are informed are the seller, the buyer and the agents, not the world at large. If the contract doesn’t fall through, then the seller has saved the hassle of listing the property.
  • Some sellers want to sell before they list because they don’t want to pay agent commissions (or don’t want to pay two sides of an agent’s commissions). Agent commissions are negotiable no matter what, of course. But sellers will sometimes sell without involving agents and/or using only one agent to represent both parties, hoping that will save them money. Of course, a great agent will always maximize your return even with the payment of commissions, so I feel this logic is faulty. If you’re cutting out agent commissions, you’re also cutting out the marketing, advocacy, and market exposure that full agent representation provides.
  • Sometimes a buyer who makes an offer prior to listing is willing to pay more than they would otherwise for the opportunity to snag a great property before it is exposed to the market. While this sounds counterintuitive, we never know for sure what will happen when a property hits the MLS. While we can often predict, we are sometimes wrong. A property that we think will be hot gets few showings and no offers. If you hold that buyer off telling them you want to list and test the market first, if you do NOT get better offers then guess what? Often that buyer has cooled and is no longer willing to pay what they were willing to pay prior to you listing the property.

So as you see, there are many considerations involved, and every seller’s situation is unique and must be examined in light of your specific wants, needs, and goals. I hope that you too are lucky enough to have offers before listing! But whether or not you want to accept them is a separate determination. If you are ready to sell, please call the Walser Team today! We will strategize the right way to get the most money for your property.

 

Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential & commercial real estate and her legal expertise allow her to offer great value to her clients. Mary Anne is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

 

Are You READY to Sell?

23 Monday Jan 2017

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Are You READY to Sell?

By Mary Anne Walser, Realtor & Attorney, 404-277-3527, maryannesellshomes@gmail.com

How do you know when it is time to sell and move to your next home? For some of my clients, it is easy. They are outgrowing their current home and have more children than bedrooms. Or on the opposite end of the spectrum, the children have left and the home is much too big without them. Other clients just like to move every five to seven years or so. And sometimes it is a major life event – a marriage, a job change, a death – that creates the need to sell. But one of my first steps as a Realtor is to gauge your motivation to move. (Or, if you are an investor wanting to sell property, to gauge your motivations in selling so that we can target your goals.)

One client, Martine, seemed eager to put her home on the market. We staged, photographed, listed, marketed, and soon she got a full list price offer on her home – but then would not sign it. She panicked – all of a sudden, she decided that moving might not be the best idea after all. She was not finding a home to purchase that she liked better (within her price range) and she was second guessing whether she wanted to move at all.  She asked me if she HAD to sell just because she received an offer at list price for her property.

If she refuses to sell, is Martine in breach of contract? Stated another way, if a buyer offers exactly what the seller asks for the property, is the seller legally obligated to sell? The answer is NO.

When we put your home in the multiple listing service and offer it for sale to the general public, in legal parlance the listing is not an “offer” – it’s an “invitation to offer.” This means that even if a buyer offers your exact list price and doesn’t ask you to pay any of their closing costs, you are not obligated to accept the offer. And this is because the listing itself does not contain all of the elements necessary to create a binding contract. For instance, the listing doesn’t state exactly when the deal will close, where it will close, how the deal must be financed, or any of the conditions of sale.

So as a seller, you can refuse even an offer that is above list price. You aren’t required to sell just because you listed your home. Of course, it’s advisable not to list your home unless you are certain you want to sell your home. And depending upon the listing agreement, you may be responsible for paying a commission if you receive a full price offer but refuse to sell. But thinking through things before it gets to that point can save a lot of heartache.

What I recommend for clients who are not entirely sure about a move is that we test their motivation by going out to see just a few properties currently on the market that they might wish to purchase. If we find properties that they can live with and live in, it makes it easier for them to agree to a sale when an offer comes in. Sometimes the “water testing” can take place entirely online; the seller does not feel as if they need to go look at properties in person in order to determine that the right property for them is out there. But one way or another, having a plan and knowing the purpose of the move makes for a smoother transaction all around – and no frustrated buyers threatening to sue.

There are also sometimes alternatives to selling that make more sense. If what you need is more space, you may want to add on or renovate your existing home. One thing that makes that very attractive is the deductibility of home mortgage interest.  If you take out a normal consumer loan – to buy a car, say, or to pay for a wedding – the interest is not tax deductible. But for a loan that is secured by your primary residence, all interest IS tax deductible (at least currently. Things could change as national fiscal policy changes). This is a bigger deal than most people realize.

The best time to meet with a Realtor is early in the process. We can help you evaluate your options and determine whether selling your home and moving or staying and renovating is best.

So KNOW BEFORE YOU GO. Know why you are moving and have a plan for where you are going to move; and keep your purpose in mind as you move forward. Knowing what you want is the only way to get what you want, so let’s figure that out before you put your home on the market.

 

Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential & commercial real estate and her legal expertise allow her to offer great value to her clients. Mary Anne is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

 

Invitations to Offer & Reverse Offers – How Atlanta Home Sellers Make Offers to Buyers (instead of the other way around)

28 Thursday Jul 2016

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INVITATIONS TO OFFER & REVERSE OFFERS – how Atlanta Home Sellers make offers to Buyers (instead of the other way around)

By Mary Anne Walser, Realtor & Attorney, 404-277-3527, maryannesellshomes@gmail.com

 

When you LIST YOUR HOME for sale, is this an OFFER that a buyer can accept by agreeing to the terms you present? What does it take for a buyer to have a binding contract to buy a home? This surprises some people – but legally, even if you as a buyer offer list price or more for a home, it doesn’t mean the seller has to sell it to you.

By way of example, let’s say you see a home on the market for $500,000. You offer $500,000 and do not ask the seller for anything specifically, other than the property itself – it’s just a clean, straightforward offer for exactly what the seller is asking for the property. You even offer CASH and you don’t have to sell something in order to buy, so there’s no financing contingency. Do you have a contract at that point? NO. Although a lot of buyers think that it should work that way. Why is there no contract?

A binding contract requires agreement on all basic terms. A property listing – in this example, the listing that offered the property for $500,000 – is not an “offer” that can be accepted, because there are many key terms that are not present. What DATE will you close, for instance? Will there be earnest money and if so, in what amount? Is there a right to inspect? What fixtures are included with the property?

Because there is so much that must be determined between the parties other than the price, the property listing is not an “offer” that can be accepted – it is what is called an “invitation to offer.” It’s asking for buyers to make offers, but it’s not guaranteeing that the property will be sold even if the seller receives a full price offer. Indeed, many sellers purposefully price the listing at LESS than they would take because they want to start a bidding war on the property. They hope the low list price will get a buyer feeding frenzy going and that therefore the property will sell for MORE than list price.

The listing as invitation to offer isn’t the only “invitation” the seller can extend the buyer. Many sellers overlook a very powerful tool for selling their home – the reverse offer.

Here is how a reverse offer works. Say you are eager to sell your home, and a buyer has been to your home multiple times and is obviously interested, but is hesitant to make an offer. Have your agent call that buyer’s agent and find out WHY the buyer hasn’t made an offer. If there are reasons you can do something about, make an offer TO THE BUYER and get them off the fence.

Recently I had an adorable listing and one of the buyer’s agents who showed it told me that her client LOVED the home, but was about to make an offer on another home in the same neighborhood instead. “Why the other home?” I asked. There were multiple reasons. “Why NOT my listing?” I then asked, and gathered even more information.

There were some objections the buyer had that we could do nothing about. We were a smaller home than the other one they were considering. But there were some pluses we had that the other listing did not. For one thing, my listing is right across the street from the awesome neighborhood park! For a buyer with a child (as this one was) it just doesn’t get better than that. We were also better priced than the other listing. One thing the buyer did NOT like was that our floors were scratched up and well worn.

But my seller was motivated to sell and I WANTED THIS BUYER. There was a great buyer about to purchase in the very neighborhood where my listing was located. My sellers were moving out of state and really wanted to be able to go ahead and make an offer on a home in their new state – but couldn’t do so until their current home was under contract.

SO, we made a reverse offer. We offered a lower price and refinished floors PLUS my sellers wrote perhaps the best reverse offer letter in the history of reverse offers, we came down from list price a bit, and we offered to finish the floors after closing, but before the buyer moved in. Here is a revised and edited bit of my seller’s reverse offer letter, just to give you an idea of what a seller might write in this situation:

We are so thrilled that you are considering our neighborhood for your new home. It truly is a special neighborhood. Our neighbor and friend next door (to the left as you face the house) is the best neighbor you could ever ask for. He’s quiet, hosts fantastic happy hours, and is always willing to lend a hand. I’m not sure you could borrow a cup of sugar from him, but I can speak from experience that we have borrowed a bottle of wine on occasion! And I hope you took a look at the great park across the street. I understand that you have a dog – the field is an unofficial dog park where neighbors take their dogs to run and play after work and on weekends. Having the park across the street has been like an extension of our yard and we have made much use of it over the years – and I hope that you will, too.

We’d like to offer you a reduced price on the home as well as the promise to refinish the floors to a stain of your choice. We are relocating and your timeline works extremely well with our proposed summer move date. We really feel that our home would be a wonderful fit for you!

Who WOULDN’T want to buy this Seller’s home after reading that letter? And in this instance, THE REVERSE OFFER WORKED. The Buyer purchased my Seller’s home rather than the other one she was eyeing in the neighborhood.

Real estate is an art as well as a science. The key whether you are buying OR selling is to be flexible, open, and creative!

 

Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential real estate and her legal expertise allow her to offer great value to her clients. Mary Anne is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

 

Hey, Atlanta Homeseller: How to Ace the Home Listing Interview!

03 Friday Jun 2016

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What, you say?  When you sell your home, YOU are interviewing the Realtor, not the other way around.  But we don’t accept every listing that is offered to us.  If you are determined to overprice, and can’t/won’t do the work needed to get your home ready to sell, a great agent may just pass on your listing.  And you WANT a great agent – that’s how you’re going to get the most money for your home.  The key to a successful listing relationship starts at the listing appointment – or even before.  SO – here’s how to ace the home listing interview.

What do you need to know?  FIRST, it is okay to call an agent even if you are only “thinking” about selling.  Making an appointment does not obligate you to list or to sell anytime in the near or far future.  Of course, if you are in a hurry to sell then you will be top priority.  So let us know your urgency when you make the appointment, and it is totally fine to consult with us even months prior to the time you actually plan to list.   Realtors are in the business of connection.  Even if you decide never to list, if you are impressed with us we trust that you will tell your friends about us.  If you are planning to list, but have some time, we can help you get your home positioned to maximize your return when you DO sell.

In fact, it is crucial that you call if you are thinking now about making home improvements in order to sell your home in the future.  Consult us first!  What you think is going to make you a lot of money may NOT be what buyers are looking for.  We agents are in the market every day with buyers in our car.  So we know what impresses buyers – what is worth spending money on and what is not worth spending money on.  We can help you choose your upgrades carefully with the future buyer in mind.  After all, if you are renovating TO sell, that is key.  If you are renovating for yourself and plan to stay, that’s a whole different ballgame.

When you call, we will ask you a series of questions over the phone to gauge your motivation and urgency, and to find out what we can about your home prior to our appointment.  We will pull your tax record and then pull comparable homes that have sold around you over the past 3-6 months.  We will send you our Seller’s Guide prior to meeting with you so you will know what to expect and can ask any questions that arise from it – but don’t feel as if you HAVE to read the Seller’s Guide prior to our appointment.  We are always available to answer questions and I will talk you through the process when we meet.

Our meeting will last between half an hour to an hour and a half, depending upon how large your home is and how many questions we have for one another.   Here is a typical itinerary:

  • I will give you disclosure forms to review while I tour your home. The disclosure forms ask you questions about your house – the age of systems, that sort of thing – and you will likely have questions about how to answer.
  • While you review those forms, I like to tour the home by myself rather than have you take me through the home. Here is the reasoning:
    • I want to view the home objectively, as a home buyer would. The best way to do that is if I simply walk through the home the way I typically walk through a home with a buyer.
    • I will take notes and take pictures. The pictures I take are NOT the ones we will use in listing your home – we use a professional photographer for the listing pictures.  The pictures I take are only for my review in advising you on staging and marketing.
  • After I walk through your home, I will sit with you and talk through the process – our marketing plan and what we do to sell your home.
  • Then we will look at the homes that are comparable to yours that I have pulled from our phone discussion. The ones that are most pertinent are the homes that have SOLD, but we will also review the homes that are pending sales and those that are active listings.
  • Together we will discuss what needs to be done to your house to get it ready to sell, the “right” list price, and the timing of the sale.
  • Most of my sellers sign a listing agreement during the appointment and we list right away (after a weekend for clearing out and staging the home).  Or I can send you the listing agreement and disclosures electronically.
  • After the appointment I will send you a recap email setting forth the repairs and staging notes we discussed during our visit.

While most sellers list right away, many consult me six months before they are really ready, and then of course there are sellers in every time frame in between.  My goal in meeting with you is to develop a relationship with you and determine how to best serve your needs.

There is no preparation required on your part prior to our meeting, however, if you are able and willing to do the following it will help streamline the process:

  • Pull your most recent mortgage statement with balance information. If you have a second mortgage (home equity line of credit) pull that statement also.  The tax records I have pulled show the mortgage amount when you purchased the home, but you have likely paid some of that off.  These statements will help us determine your anticipated net from the sale.
  • Have a survey of your property handy if you have one.
  • Similarly, if you have ever had architectural plans prepared (either for a renovation or addition that was finished, or one that was considered but not done) have those ready for us.
  • Have an extra key ready.
  • Have a list of key features of your home; details of any renovations and upgrades are very helpful.
  • Put together a list of what you love about your home, your neighbors, and your neighborhood. Be as specific and inclusive as possible.
  • Have any neighborhood newsletters, invitations, or flyers ready.
  • If you know of any property boundary disputes or potential liens (by contractors or creditors) let’s discuss at our meeting. We can have a pre-emptive title search done to be sure your title will be clear when we offer your home for sale.

So gather information, but remember to meet with us before you take action on anything.   Let’s get your home ready, price it right – and get ready to SELL!

Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential real estate and her legal expertise allow her to offer great value to her clients. Mary Anne is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

Staging to Stay

15 Friday Jan 2016

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Staging

As a Realtor, I help people sell and buy homes… but today I’m going to talk about staying IN your home.  Since most of you will sell or buy sometime in the next 5 to 7 years, today most of you are probably planning to stay where you are for the time being.  If you’re not, call me immediately and let’s sell your home!  But if you’re not planning to move in the very near future, what I’m telling you today will help you regardless.

When I go on a listing appointment with a potential seller, sometimes the house is perfect for selling.  Perfectly staged and ready to go.  You know the home – the one that looks like it belongs in House Beautiful or in the pages of Dwell.  But this is the exception rather than the rule.  If I can come in, get the listing agreement signed, have the pictures taken and get the listing in the system right away, that’s marvelous – but more often there’s work that needs to be done.  And often after the work is done, the seller will tell me that they wish they had done the work long before OR that they now don’t want to move!

SO let’s talk about the advice I’m going to give you when you go to SELL your home – if you do these things now you’ll be way ahead of the game and when you’re ready to really sell, you won’t have as much work to do; if you plan to stay, you’re going to LOVE your home all the more.

  1. CURB APPEAL. It’s everything when you go to sell – the first impression of your home is the most important.  So spend some money on landscaping and make sure you keep it up (this means an irrigation system if you don’t plan to water your plants yourself).  Don’t have too much “stuff” in the form of yard art and the like.  This will be a common theme as we move inside.  While we are out here, keep these in mind:
    1. A fresh coat of paint goes a long way in terms of curb appeal. A home’s exterior should be repainted every 7 years or so.
    2. A new welcome mat IS welcoming. And not that expensive.  Spring for a welcome mat you love.
    3. Consider adding seating somewhere in the front yard – some place welcoming, a place to rest, a place to enjoy the yard. You will meet a lot more neighbors if you hang out in your front yard!
    4. Along those same lines, if you have a front porch, use it! You’d be surprised how many people have awesome front porches and don’t use them.  For a small front porch, a small cafe table and chairs will do wonders.
  1. CLEAR THE CLUTTER. Moving inside, remember that most of us have way too many “things” for comfort.   Clearing your possessions also helps to clear your mind, as pointed out by that great NY Times bestseller “The Life Changing Magic of Tidying Up”.  Because so much of it is relevant to real estate, it’s worth mentioning here:
    1. Only keep things that are useful and which you love. If it’s in a box that you haven’t opened or unpacked in more than a year, chances are you never will and it needs to GO.  Same with clothes!  I recommend a rotation system.  When an item of clothing comes to the front of your closet, you either wear it or donate it.  After it’s worn, it goes to the back. This way you avoid the trap many fall into of wearing the same thing over and over and over and never wearing half of your closet.
    2. The general rule for closets is that they should be HALF full with NOTHING on the floor whatsoever and if there are shelves, nothing folded on the shelves. Instead, use baskets and put extra items in there.
    3. Visual clutter kills a sale, and it makes you feel unorganized and unfocused. The best thing to do is to CLEAR EVERYTHING off horizontal surfaces – that is, from shelves and bookcases and tabletops, then come back and put only a few items back.  Ideally, your home should feel a little sparse to you.  Believe me, you’ll get used to it and you’ll love it.
    4. Much of the psychological difficulty about getting rid of stuff, I find, is that people don’t want to WASTE things. But you don’t have to THROW THINGS AWAY.  Give them to Goodwill.  Make it a goal to go to Goodwill with a bag of items at least once every two weeks until you feel you have clutter under control.
    5. Clearing clutter includes FOOD. How many of the items in your pantry are EXPIRED?  I am guilty of this, and after my son-in-law pointed out a few expiration dates, I went to work clearing out pantry and fridge.  It feels marvelous!
  1. TAKE PICTURES. My stager, after she’s met with my sellers and given a list of things for them to do which includes enhancing curb appeal and clearing the clutter, recommends that they go around their home with a camera or their iPhone and take pictures of each room from multiple angles.  Do this!  Then go back and take a close look at the pictures you’ve taken.  There will be lots of things you don’t notice with your straight eyesight that will pop out in a picture.  There are many reasons for this, but among them that you are USED to seeing your own home.  Seeing your home through a camera lens gives you a new perspective and you’ll notice things you wouldn’t otherwise, like cords that add visual clutter.  Taking pictures will give you a whole new perspective.
  1. REPAIR LIST. This is less visible, but an important part of making your home wonderful for yourself!  Keep a list of all those “little” repairs that need to be done.  You know – the ones that you notice only at certain times but which always bother you when you notice them.  The door that sticks; the drawer that doesn’t close all the way; the dimmer switch that heats up too much; the wood rot on the exterior.  It’s well worth your investment to hire a handyman at least two times a year to take care of this stuff.  Most of them will charge you by the hour plus materials.  And while you’re at it you can have them change the lightbulbs you have trouble changing or install that new light fixture you’ve been eyeing at Home Depot.  If buyers see a stuck door or dripping faucet, they are going to wonder if the home is well cared for and will be looking for other “problems.”  You want them focused on what’s RIGHT with the house.  The same goes for you!

That’s just a start of things I suggest for “staging to stay”.  In a future blog post, I will cover renovations – how to plan renovations that will pay off when you go to sell, but will increase your enjoyment of your home in the interim.  And never hesitate to call me, your Realtor, for advice and counsel.

 

Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential real estate and her legal expertise allow her to offer great value to her clients. Mary Anne serves on the Committee that drafts and reviews the contracts utilized by all REALTORS in the State of Georgia. In addition, she is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

THE WEATHER TURNS COOL, BUT THESE ATLANTA NEIGHBORHOODS ARE HOT!

28 Wednesday Oct 2015

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Hot NeighborhoodsAtlanta has SO many great neighborhoods!  But here’s a quick take on what are some of our hottest (of the moment) neighborhoods and those that are HOT VALUE neighborhoods NOW, this Fall, 2015, in Atlanta.  Note the distinction.  When a neighborhood is “HOT” – i.e., very popular at the moment, oftentimes prices will rise rapidly as buyers bid against each other in their rush to move in.  A HOT VALUE neighborhood is one that is not yet “RED HOT” but which WILL be hot in the coming years, and so there are still bargains to be had.  Now, if you’re bidding in a HOT neighborhood and prices are rising, there is no need to fear overpaying as long as it’s a neighborhood that is likely to hold or increase in value in the coming years.  Usually a neighborhood is HOT either because of location, schools, or both; the location isn’t going to change and if the schools are good, residents always fight to KEEP them that way.

Don’t be concerned that I am leaving out your favorite HOT neighborhood – know that I’m not addressing CLASSICALLY HOT neighborhoods… I’m not addressing them in this particular blog post because they are always hot.  This would include Decatur zip 30030, Midtown, Va/Hi, Morningside, and many northern suburbs such as Alpharetta, Roswell, Johns Creek, and East Cobb in its great school districts.

And also know that there’s no way to address all the “hot” areas in one blog post – I’ll just touch on a few to whet your appetite, and I’ll cover different areas of town.

Let’s start in Ashford Park, just east of Peachtree Road – Ashford Park is HOT.  The elementary school is awesome and there’s lots of new construction.  While several years ago one could get a pretty decent home for $300,000 here, I just sold a teardown LOT for $500,000 with multiple offers in one day.

HOT VALUE near there is CHAMBLEE.  While Montgomery Elementary is not yet par with Ashford Park, it’s getting there, and the City of Chamblee is making great strides in developing retail areas.  THE ASSEMBLY huge mixed use development is going in where the old GM Plant used to be and that’s exciting.  Because it’s up and coming, there are still values to be had.

NOW, let’s go to the Beltline, which is of course driving values everywhere it touches.  We’ll start with Old Fourth Ward, O4W in local parlance, and its neighbors, Inman Park and Poncey Highland.  HOT because of the Beltline (and that’s a continuing theme – the Beltline has made many Atlanta neighborhoods “HOT” so it is important to know where the Beltline IS, where it will be, and where it’s going…. ).  Quick aside = the Beltline is a 22 mile bike/walk/run path being built in a huge Atlanta circle.  Only parts of it are complete, other parts are underway, and some sections may be years in the making. But the O4W portion is complete and with it O4W Park, Ponce City Market, Krog Street Market – the list of “cool” things that have come with it are legion.

HOT VALUE is south of there, in Reynoldstown, Edgewood, and East Atlanta.  There’s also Ormewood Park, nestled between Grant Park and E Atlanta on the Southside (Grant Park has been and continues to be a “hot” area).  The beltline goes right through this great neighborhood of old bungalows and great diversity.  There is section 8 housing a block from $700,000 homes.  There are still a lot of values to be had – I just sold a $250,000 adorable house one block from the Beltline.  The Beltline here is not yet finished, so prices haven’t risen SO high SO fast.

For more hot values, seek out Capitol View Manor, Mechanicsville, and Adair Park – neighborhoods to the west of the afore-mentioned neighborhoods.  These are nestled in west of I-75/85 and south of I-20, and the Beltline goes right beside and through them.

Let’s leave the Beltline for a minute and head down towards to the Airport to stop at The Manchester Arms in College Park for a meal.  Marvel at what College Park is becoming.  Because Woodward Academy is down there, some northern suburb dwellers have built weekday homes for one spouse and the kids to live in before they go back to the northern burbs for the weekend.  PORSCHE moving into the airport has meant even more wealth moving into the area.  College Park is hot; East Point just to the north of it is still a hot value neighborhood.

Back on the Beltline and moving North; HOT is BRANDON SCHOOL DISTRICT = you’ll pay a premium for great public schools in Atlanta, and Brandon is a good indicator of that.  One of my favorite neighborhoods is CHANNING VALLEY, where prices have risen 22% over PRE recession prices; it’s a small friendly diverse neighborhood in a great convenient spot.

HOT VALUE is West Midtown = Howell Station is an example.  It’s near BELLWOOD QUARRY, which saw thousands of zombies in the season premiere of Walking Dead.  Now that the zombies are gone, that park will be the crown jewel of the Beltline.  Because that area is still very industrial and the Atlanta Jail is nearby, prices are still low, but demand is rising.

And finally, up North to just outside the Perimeter.  Smyrna west of 285, just outside Vinings, the area nicknamed “Smynings” is hot but there are also still a lot of value priced properties.  With the new Braves Stadium going in, it’s becoming even more desirable as a place that will be close to the action and the new development; and yet far enough west that residents can still get places without running too much into Braves traffic.

Again, these are just a FEW of the “hot” areas that I am seeing.  Please email me YOUR favorites so that I can feature them in a future blogpost!

 Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential real estate and her legal expertise allow her to offer great value to her clients. Mary Anne serves on the Committee that drafts and reviews the contracts utilized by all REALTORS in the State of Georgia. In addition, she is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

PREPARING YOUR HOME FOR SALE

31 Wednesday Jul 2013

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House For Sale

So you’ve decided that you want to sell your home.  The first question is WHEN should you sell?  The prime months for selling vary year-to-year, but in good years and bad, generally the “peak” times are from March 1st through Memorial Day and from mid-August until the week before Thanksgiving (conversely, the “slow” periods are typically the summer & winter vacation months, and the holiday lull extends through February).

But also remember that there are ALWAYS buyers out there.  Even in our “slow” months there are buyers ~ and there’s less inventory.  So although it may seem counterintuitive, if your home comes on the market in a “slow” month it may actually help your chances of selling.  In times of limited inventory, the listing is king!

Regardless of your target date for putting the house on the market, your preparation for selling should begin months before.  It is never too early to contact an agent and start getting your home prepared.  Your agent or your agent’s stager will give you a list of things to do to get your home ready, and the earlier you start on them the better.

And please do not be insulted by the list of things your agent or stager tells you to do in order to sell.  All of us start to overlook the little quirks that a home develops and the clutter that accumulates once you live in a place for a while.  To sell your home at top dollar, you want your home in great condition and looking its best.  That means putting aside a little pride and listening to what the professionals ask you to do.  It really does pay off!

If you want to get started NOW, here are some general guidelines we give clients:

GENERAL STAGING GUIDELINES:

1. Gather packing supplies; boxes and tape or plastic bins.  Also gather boxes and bags for those items you want to donate to charity.

2. Take everything off the floor of every closet and find another place for it if you can – ideally, nothing is on the floor of any closet.

3. Pack up half of what is in every closet.  Half of your clothes, half of everything else – make sure every closet looks SPACIOUS and incredibly neat.

4. Clear as much stuff off every horizontal surface as you can.

5. In one place, have any staging “extras” that you may have – extra pictures, vases, pillows, towels, etc.  Your agent or stager may be able to use them in getting your home ready..

6. Make sure all lights work and no lightbulbs are out.

7. Fix anything you know needs to be fixed; that icemaker that stopped working, the siding boards that need to be replaced, and the faucet that is dripping.

8. Take down all of your personal pictures, then just put back out one or two on each floor (minimal personal pictures, but enough to personalize and let the buyer know that you are a “real” person).

Those should get you started.  And who knows, after you clear some clutter and fix up things you may decide you want to stay.  If not, it is time to call in your Realtor.

HIRING AN AGENT

24 Wednesday Jul 2013

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So you have decided that it is time to sell your home and move on to a smaller home, a larger home, or just greener pastures.  How do you find an agent?  You might ask your friends and colleagues who they recommend; you might decide to hire the “neighborhood expert”; or you might already know a great agent you would like to use.

If you are not certain who you want to use, it is time to call in several agents, meet with them and have them look at your home, and then decide who you are most comfortable with.  There are many factors to consider and questions to ask:

  • Is the Realtor a FULL TIME agent?  You do not want to hire anyone who only does real estate part time – they cannot give your home the attention it deserves.
  • Is the Realtor with a reputable company, and are they well connected/well liked among other Realtors?
  • Does the Realtor have an assistant to help with marketing efforts so that if the Realtor is very busy someone is still marketing your home full time?

Hire who you are most comfortable with, not necessarily the agent who gives you the highest suggested list price.  Some agents will give you an inflated price to entice you to list with them.  Overpricing your home can be deadly, since the longer a home sits on the market the less desirable it is to buyers and the less you will ultimately get for the home.  Go for the agent who is the most knowledgeable and realistic about your home’s value over the one who gives you a high price just to get you to sign the agreement.

Ask what services the agent offers as part of the listing – among the things a great agent may offer are professional photography, staging services, full color professional brochures, agent caravans, and videography.  Let the agent know what you expect from them – some sellers like to be contacted by the agent as much as possible, while others just want a phone call when an offer comes in.  Let your agent know what works best for you.

And as the listing moves forward, let the agent know whenever you are unhappy about anything and give them the opportunity to rectify it.  Most of us will bend over backwards to make a seller happy, and to sell the home.

THE APPRAISAL PROBLEM

11 Monday Feb 2013

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Appraisal BalanceYou have probably heard this by now, but the Atlanta market, in most areas, is rapidly becoming a SELLER’S market again! We have more buyers than we have good, well-priced inventory, and as a consequence listings that are in good condition and well-priced are going quickly, sometimes with multiple bids.

Sounds great for sellers, and it is – but there is also a catch.

Almost every final purchase contract contains an appraisal contingency. The appraisal contingency states that the property must appraise at or above the contract price. If the property does NOT appraise, the buyer presents the appraisal to the seller, and the seller has the opportunity to agree to pay at the reduced appraisal price. If the seller does not agree to that, the buyer may terminate.

Here is where we often get into a big problem. By definition, appraisals are backward looking. The appraiser looks at similar properties that have sold in the recent past within a certain geographic radius. Even when the market is rapidly improving, the appraiser is bound by the sales that took place in the past. So as you can see, prices cannot rebound suddenly and quickly; the appraisal process does not allow that. Prices must rise more slowly and steadily, as appraisals must build upon homes that have already sold. Good appraisers will also research other properties currently under contract and set to close, which is helpful; but cannot completely take into account a market where suddenly there are more buyers willing to pay more for houses.

To illustrate, good well-priced homes are selling with multiple bids within days of being put on the market (or even BEFORE we list them). The contract price is often higher than the home will appraise for, so buyers are even, in some instances, agreeing to pay extra cash to pay ABOVE appraised value. There is one listing where the buyer agreed to pay $75,000 OVER the appraised price; while that is more than most buyers would be willing to cover, there are others willing to pay more than the appraisal says the property is worth.

And it’s not just home sellers who need to take this into consideration. Any homeowner who has a need to determine the current value of the property should take heed of this dynamic.  For instance, divorces. What this means is that if you are the divorcing party accepting a “payout” you may want to either wait some period of time before you agree to appraise the house for  the payout, bargain for a higher payout that might otherwise be negotiated, or provide in the settlement that there will be another appraisal in a year, having the party keeping the house pay you half of the increase in value in the home at that time.

If you are curious what your home might be worth in this market, here are some of the pertinent factors.  If you contact a Realtor, while they are not appraisers, they can pull comparable properties for you and give you an idea of what your property might be worth in this market:

  • How many beds/baths?
  • What type construction (brick, frame, vinyl or stucco?)
  • What style (two story, ranch, split level?)
  • What year was the house built?
  • Any significant upgrades or renovations and if so, what year – and a short description of what was done.
  • Parking – is there a garage or carport?  Two car?
  • Square footage of the home and acreage of the lot.
  • Neighborhood and school districts.

Armed with this information, a Realtor can help you determine whether or not your home is in a high demand area and poised to receive top dollar in this improving market. Just keep in mind that you should also have a strategy for handling the appraisal if it comes in lower than your contract price.

How do you know when the PRICE IS RIGHT?

06 Wednesday Feb 2013

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House Price2

What’s the “right price” when you’re selling your home?  The longer your home sits on the market the less you’ll ultimately get for it, so you want to sell fast at top dollar; everyone does (and should).  How can we do that?  What’s the ultimate list price to accomplish your objective?  It’s a little trickier in the current environment, where we are low on housing inventory and it’s turning into a seller’s market.  It’s tempting to overprice.  But the key is to determine what price will draw those eager buyers and still get you top dollar for your home.  That’s where we step in.

First, remember that the list price should not be based on what you paid for the property, what you need to pay off the mortgage or what the price to rebuild the home would be today. What truly sets the right price is what a willing buyer is willing to pay RIGHT NOW and quickly, afraid that if they don’t buy it right away someone else will.  So the right list price takes into account a number of factors, including what other homes are out there that you’ll be competing with, and what’s sold recently in your neighborhood.

We do a comparable market analysis (CMA) for your property to help find this value. The CMA will compare your property to similar properties in your area that have sold in the past 6 months. This analysis takes in to consideration size, condition and improvements. Then we take a look at what is currently out there – the homes you are competing against.  Are you the best at the price you are asking?  That is what we are striving for.  You can see from the chart below that CONDITION is as much a factor as pricing.  You want to be the home that’s in the best condition at the lowest price – and that’s how you get “chosen” by a buyer.

Chart 1 - In market

In order to steal buyers’ attention from all the other listings you have to be better than the rest at the price you’ve chosen.  Listing your property as little as 10% above your determined market value will mean that that you will lose many potential buyers (according to the chart below, seventy percent!) who won’t even see your home because it’s overpriced.

Chart 2 - Triangle

The third and last step to price your property “right” is to take FULL advantage of the first 30 days that your property is on the market. Do not fall into the trap of “trying out” an above market price for a few days just to “see if it sells”. Many sellers make this mistake and end up selling below market value. Your listing attracts the most buyers when it first hits the market. All buyers are on the lookout for “Just Listed” properties every day. If your property is listed above market value from the start, it will be missed by all those potential buyers. After even the second week of listing, property showings begin to drop.  So if you don’t have ANY showings the first two weeks, you are clearly overpriced and should drop immediately – it is already almost too late!

Chart 3 - bar graph

If you are ready to sell fast and get a great deal on your property call me today.  I will provide you with a thorough CMA specialized for your unique property so we can determine the “right” price and sell fast.