Tag Archives: listing

Should You Sell BEFORE You List?

21 Tuesday Feb 2017

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Should You Sell BEFORE You List?

By Mary Anne Walser, Realtor & Attorney, 404-277-3527, maryannesellshomes@gmail.com

It’s a hot seller’s market in Atlanta right now. We don’t have enough inventory for the buyers who are ready to purchase. So many times recently I have received offers on a home that I am getting ready to list BEFORE it was listed. This can occur when I am working with a buyer who is looking for exactly what I have coming up – or when another agent and/or buyer asks me “what do you have coming up?” and what I have coming up suits their needs and an offer is made.

So, from the seller’s perspective, is it a good idea to sell your property without ever listing it? Here are some considerations if you are lucky enough to have this dilemma.

From an agent’s perspective, I would typically prefer that a seller LIST the home with me before we agree on the contract. This way the home is exposed to fair market forces and we are sure that everyone who might make an offer on the home has the chance to see it and bid on it. Exposed to market forces, we might even get an offer above the list price or a buyer who is willing to pay above appraised value. So why would a seller EVER agree to sell a property prior to listing? Here is an examination of some of the reasons:

  • The most common seller who sells prior to listing is the seller for whom showings are a real hassle. My clients Vivian and Mike have four young children under the age of ten, two rambunctious dogs, and had trouble keeping their home clean, much less straightened up and staged for showings. They needed a bigger home as soon as possible, and needed to sell their home in order to buy their next home. So when I brought them a buyer (and an offer) that was more than they thought they would get if they had listed their property, they were ecstatic and chose to accept. This allowed them to get under contract for their next, bigger home and concentrate on the move rather than on the logistics of showing their current home and the fear that it would not sell fast.
  • Another seller who might agree to a contract prior to listing is the seller who has time on their hands and for whom this is a low risk proposition. Let me explain. If a seller gets under contract prior to officially listing the property on the MLS, and the buyer terminates, the seller can always then list on the MLS with no ill effect. Typically if one contract falls through, the world knows about it because it’s noted when a property goes under contract on the MLS. With a prelisting contract, however, if it falls through, the only parties who are informed are the seller, the buyer and the agents, not the world at large. If the contract doesn’t fall through, then the seller has saved the hassle of listing the property.
  • Some sellers want to sell before they list because they don’t want to pay agent commissions (or don’t want to pay two sides of an agent’s commissions). Agent commissions are negotiable no matter what, of course. But sellers will sometimes sell without involving agents and/or using only one agent to represent both parties, hoping that will save them money. Of course, a great agent will always maximize your return even with the payment of commissions, so I feel this logic is faulty. If you’re cutting out agent commissions, you’re also cutting out the marketing, advocacy, and market exposure that full agent representation provides.
  • Sometimes a buyer who makes an offer prior to listing is willing to pay more than they would otherwise for the opportunity to snag a great property before it is exposed to the market. While this sounds counterintuitive, we never know for sure what will happen when a property hits the MLS. While we can often predict, we are sometimes wrong. A property that we think will be hot gets few showings and no offers. If you hold that buyer off telling them you want to list and test the market first, if you do NOT get better offers then guess what? Often that buyer has cooled and is no longer willing to pay what they were willing to pay prior to you listing the property.

So as you see, there are many considerations involved, and every seller’s situation is unique and must be examined in light of your specific wants, needs, and goals. I hope that you too are lucky enough to have offers before listing! But whether or not you want to accept them is a separate determination. If you are ready to sell, please call the Walser Team today! We will strategize the right way to get the most money for your property.

 

Mary Anne Walser is a licensed attorney and full-time REALTOR, serving buyers and sellers in all areas of Metro Atlanta. Her knowledge of residential & commercial real estate and her legal expertise allow her to offer great value to her clients. Mary Anne is a member of the Atlanta Board of Realtors, the Georgia Association of Realtors, the State Bar of Georgia and the Georgia Association of Women Lawyers. Contact Mary Anne at 404-277-3527, or via email: maryannesellshomes@gmail.com.

 

HIRING AN AGENT

24 Wednesday Jul 2013

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So you have decided that it is time to sell your home and move on to a smaller home, a larger home, or just greener pastures.  How do you find an agent?  You might ask your friends and colleagues who they recommend; you might decide to hire the “neighborhood expert”; or you might already know a great agent you would like to use.

If you are not certain who you want to use, it is time to call in several agents, meet with them and have them look at your home, and then decide who you are most comfortable with.  There are many factors to consider and questions to ask:

  • Is the Realtor a FULL TIME agent?  You do not want to hire anyone who only does real estate part time – they cannot give your home the attention it deserves.
  • Is the Realtor with a reputable company, and are they well connected/well liked among other Realtors?
  • Does the Realtor have an assistant to help with marketing efforts so that if the Realtor is very busy someone is still marketing your home full time?

Hire who you are most comfortable with, not necessarily the agent who gives you the highest suggested list price.  Some agents will give you an inflated price to entice you to list with them.  Overpricing your home can be deadly, since the longer a home sits on the market the less desirable it is to buyers and the less you will ultimately get for the home.  Go for the agent who is the most knowledgeable and realistic about your home’s value over the one who gives you a high price just to get you to sign the agreement.

Ask what services the agent offers as part of the listing – among the things a great agent may offer are professional photography, staging services, full color professional brochures, agent caravans, and videography.  Let the agent know what you expect from them – some sellers like to be contacted by the agent as much as possible, while others just want a phone call when an offer comes in.  Let your agent know what works best for you.

And as the listing moves forward, let the agent know whenever you are unhappy about anything and give them the opportunity to rectify it.  Most of us will bend over backwards to make a seller happy, and to sell the home.

MAKING THE OFFER – when should I ask to close?

13 Monday Feb 2012

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Typically buyers placing an offer do so 1-2 months before they want to actually move.  So the “normal” time for a closing would be one to two months from the date the offer is placed.  In terms of WHEN during a month you should ask to close, if you close at the END of the month, you bring less money to closing – so most buyers want to close at the END of the month.  How it works is like this: unlike RENT, your mortgage payment is paid IN ARREARS.  If you close at the end of March, your first payment isn’t due until the first of MAY – you pay the first of May for the month of April (for rent, as you know, you pay at the first of the month for the month following – for example, rent is due April 1 for all of April).

Another consideration is this: when you own and occupy your home, you qualify for what is called “homestead exemption”.  It’s a partial exemption from property tax for your principal residence.  But in every metro county, you must own and occupy the home as of January 1st in order to qualify for the homestead exemption.  Therefore, if you are looking for a home in the fall or winter, you want to be sure to close prior the end of the year in order to qualify for the exemption.  My husband and I closed on our home at the end of December for this very reason.

Other than that, there really is no “right” time to close.  It’s entirely up to you.  Most sellers are not going to want to accept a contract to close for too long after the contract date, though, because it ties up the property and makes it unavailable to other potential buyers.  You can always try, but know that the seller is probably going to counter with a closing date closer in time.  Their thinking is – what if the property is tied up for those months, and then you, Buyer, fail to close?  During the time they were under contract, they might have found another buyer for the property.

Be aware, also, that if you are making an offer on a short sale OR on a foreclosure, all bets are off, time-wise.  Short sales can take months and months to be approved (if they are approved at all), so even if you ask for a fast close date, it’s not likely to happen.  You will make an offer and then, usually, wait – and wait- and wait.  Foreclosures can sometimes close quickly, but at other times also take some time.  The seller must be sure that the foreclosure deed is recorded and in the chain of title and that other liens have been cleared before they can sell the property to you. (While many liens are extinguished by the foreclosure, some liens, such as tax liens, survive foreclosure and must be dealt with by the seller before they can give you clear title).