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Tag Archives: #buysellatl

Your Atlanta Pandemic Real Estate Plan

15 Saturday Aug 2020

Posted by Mary Anne Walser, REALTOR in homebuyers, real estate, sellers

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#AtlantaRealEstate, #buysellatl, #pandemicrealestate

Pandemic Real Estate in Atlanta

Despite the pandemic, real estate is selling. And fast. In Atlanta we’re seeing record number of sales and prices are still rising. I attribute this to a number of factors, among them:

  • PENT UP DEMAND. When the pandemic hit full force back in March, and things started shutting down, real estate shut down also to a large extent. Fewer buyers wanted to go out and look at homes, fewer sellers wanted to put their homes on the market, and fewer agents were out there working. A lot of folks put everything on hold.
  • TIME TO DREAM. And while everything was on hold for months, people spent a lot of time at home. They had time to look around at their home and think about what they liked and didn’t like. They had to time to think about where they might want to live next. And since they were spending more time at home, and might be working from home for some time, SPACE became more of a premium. Zillow got a lot of hits during those months.
  • HISTORICALLY LOW INTEREST RATES. Add to the mix that interest rates remain low. Lower interest rates mean that buyers can afford more home. And buyers want to take advantage of that before interest rates begin to rise one day, as they inevitably will.

So when things started to open up again, there was a surge in demand that continues. Residential real estate is still moving quickly. But the way we show and sell real estate has changed – I think for the better, and I think the changes will remain even when the pandemic is past. Here are some of the changes we are seeing.

  • SERIOUS BUYERS ONLY. With the pandemic comes concern about virus spread, particularly in properties that are occupied. So many agents instituted a “serious buyers only” policy. Only buyers who are in the market to purchase a home in the very near future should actually cross the threshold of homes on the market.
  • MORE AND BETTER PICTURES ONLINE. Most of us already hire professional photographers and do our best to make our listings look fantastic online. But since it’s harder for buyers to get into properties, this is more important than ever. The First Multiple Listing Service (“FMLS”), which is the primary listing service utilized by agents in metro Atlanta, now allows agents to upload up to 199 (199!) pictures. We also use more drone photos, videos, and floor plans so that buyers can tell a lot about a property before ever setting foot in the house.
  • LIMITED NUMBERS OF PEOPLE AT ONCE. Rather than a huge open house, many agents are instead opting for virtual open houses or videos. When the house IS shown, numbers who may enter at once are limited, and depending upon the house masks may be (and often are) required, as well as booties and in some instances gloves. Sellers leave all the lights on before they leave the house (so no one needs to touch a light switch). Buyers are asked not to touch anything and if an agent needs to open a door or touch a switch, they are to sanitize the surface afterwards.

Navigating real estate sales during the time of Covid-19 and be confusing. I am here to help with any of your real estate needs – and can help you figure out the best option for you during these unprecedented times!

Among the changes the pandemic has brought to Atlanta real estate: masks! Worn by agents, clients, and photographers alike. And photography becomes even more important – pictured here is photographer Michael Pigford doing drone photography for a high rise listing, and homebuyers Travis Nichols and Dana Haberling, who opted more more space near the Beltline in Virginia Highland.

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“Marvel”-ing at Pinewood Forest

01 Tuesday Oct 2019

Posted by Mary Anne Walser, REALTOR in Atlanta Real Estate, Pinewood Forest, real estate

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#AtlantaRealEstate, #buysellatl, #pinewoodforest

Whether it is frustration with Atlanta traffic, the need to live close to the airport, or just the desire to “get away from it all”, buyer interest in the communities south of Atlanta has grown exponentially over the past few years. This interest has been largely driven by Serenbe, the nature-centric sustainable artistic community that feels like an entirely different world of farmland, horses, farmhouse-inspired architecture and farmer’s markets.

Now another arts-driven fantasyland has sprung up south of town, this one movie-centric, indeed, looking like it is itself a movie set.  PINEWOOD FOREST is a development just across the road from Pinewood Studios located northeast of Fayetteville, like Serenbe less than a half hour from the airport and from downtown Atlanta. It is picture perfect and design savvy, with and includes everything from tiny houses to manor homes. Generally speaking the offerings are more affordable than Serenbe, by design. The idea here is to encourage fewer cars, more walking, and more human interaction. Pinewood Forest is named after the production studios across the street, Pinewood Studios, where Marvel and other Hollywood studios have filmed some of their larger recent productions.

I took a tour of Pinewood Forest recently with the town’s President, Rob Parker, who describes Pinewood Forest as a “Town for Creating”. Part of the new urbanism movement, the town is designed to encourage artistic creation of all types and to provide an environment where residents can easily walk to restaurants, theaters, gyms, and to parks where children can play and adults can socialize. There is also lots of green sustainable features as well, including the fact that all the air conditioning is geothermal.

There are fifteen miles of walking paths, plenty of electric car plug-in stations, and in addition the garages are all positioned behind the homes and townhomes, which is a cool feature which keeps the focus OFF driveways and cars. (There is still guest parking situated in plain view, but at least the residents park off the main drag, adding to the pedestrian feel of the town).

And there are plenty of grand theatrical touches one might expect from such a place, including a Keith Summerour-designed, Roman inspired, movie star-worthy swimming pool and a large multiplex where it is hoped some of the movies filmed across the street at Pinewood Studios will premier. There’s a brand spanking new (well, heck, EVERYTHING here is brand spanking new) Piedmont Wellness Center where you might be able to work out next to your favorite Marvel superhero.  (Among the movies filmed in full or in part across the street are Antman, Spiderman, Captain America, Passengers, Black Panther….)

Pinewood Studios across the street from Pinewood Forest is the second largest studio in North America, and it’s the only one stop shop for film makers in the Southeast. Everything one needs to shoot a movie is here – even the Georgia Film Academy, which trains students to work in various aspects of the movie business and provides skilled labor and interns to the movies that shoot here. More than 450 productions were filmed here last year.

So if you have an urge to get away from it all yet still be in the center of a thriving arts community, Pinewood Forest is your place.  Just give me a call – I would love to give you a tour and show you the homes for sale there.

A gathering at one of the beautiful light filled homes at #pinewoodforest
A gathering at one of the beautiful light filled homes at #pinewoodforest
#pinewoodforest is a motion picture themed green community south of Atlanta.
#pinewoodforest is a motion picture themed green community south of Atlanta.
A rendering of the new activity/fitness center at #pinewoodforest
A rendering of the new activity/fitness center at #pinewoodforest
The pool at #pinewoodforest has a Roman theme.
The pool at #pinewoodforest has a Roman theme.

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DISC-overing an Important Tool in Atlanta Real Estate

28 Thursday Jun 2018

Posted by Mary Anne Walser, REALTOR in negotiation, real estate, Real Estate Psychology

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#AtlantaRealEstate, #buysellatl, #realestatenegotiation

One of the most important things your real estate agent does for you is to NEGOTIATE on your behalf.  Even if you yourself are an expert negotiator, chances are that you are not expert in real estate negotiations, which have unique nuances.  In addition, it is better in a transaction to have someone else (not you) negotiating on your behalf – having a proxy helps by taking emotion and possible personal affront out of the equation.

One of the interesting and powerful negotiation tools that your agent can work with is the DISC personality assessment.  We have always known that each person looks at the world in different ways, but in 1952 William Marston introduced something that was revolutionary in psychological circles.  He identified the four most common ways in which people approach the world (and negotiation) and explained how they work.  His four categories have evolved in the DISC Profile.  The beauty of DISC, and why it is so often referred to in business, is that it is a very simple system and one that can be applied without extensive testing.  You can often tell a person’s primary “category” by simple everyday words they use and actions they take.  For example:

D –for “DOMINANCE”, these personality types talk fast and unemotionally, are task oriented and “get the job done”.

I –for “INFLUENCER”, the “I” personality is outgoing and friendly, chatty, and extroverted.

S –for “STEADINESS”, “S”s  are other/people centered, loving, take time to think.

C –for “COMPLIANCE”, these people are task oriented and numbers focused.  They know data.

Thus, if we can identify the primary or two primary profiles of the other party, we can determine what is important to them psychologically, which can in turn help us to come to a deal more easily, with everyone more likely to be pleased at the closing table.  If you are a high “D” you may not care that the other party be “pleased”, but think of it this way: a deal in which everyone is happy is a deal that is most likely to actually stick – more likely to CLOSE and not fall apart.  Here’s how you would use the DISC knowledge to better come to resolution with each personality type:

D-a “D” wants to WIN, so figure out a way that helps the D personality feel that s/he has won.

I-the “I” wants to feel good about the process; a win/win works best for them.

S-the “S” wants everyone to get along.  A win/win without too much bickering and argument will work best for them.

C-the “C” wants everything done correctly and wants to be sure that there is enough data upholding the result.

By knowing the other party’s psychological “DISC” profile, we can negotiate more effectively.

DISC also, of course, helps us in other facets of real estate.  If a client is a “C”, for example, we know that providing lots of data is important.  For a “D”, it is important to be quick, smart and effective.  And so on.

From you, the client’s perspective, it is important to have an agent who has all the tools necessary in his or her toolbox.  The “DISC” information is just one of many tools we use to craft deals that work.

And please remember to contact our team for all of your needs with respect to real estate.  We believe in continuous training to always supply the utmost service and benefits to our clients.

QUICK JOT OF THE DISC PROFILE

Quickly jotting the DISC categories can help during a negotiation.

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Mary Anne Walser, Realtor & Licensed Attorney

Keller Williams Realty
3650 Habersham Rd.
Atlanta, GA 30305
404-277-3527

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