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Author Archives: Mary Anne Walser, REALTOR

Where Sellers Go

16 Thursday Jun 2022

Posted by Mary Anne Walser, REALTOR in real estate

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With a precipitous rise in Atlanta real estate prices, many sellers have taken advantage of the increase in equity in their property by putting their homes on the market and selling for top dollar. Which is marvelous, of course, until you stop to consider where you would move or what you would do once your home is sold. The comment I hear most frequently is “I’d love to sell my home, given its current high value, but I don’t know where I would move.”

There are so many of you out there who, while understanding your property is worth a lot more than it once was, are reticent to move – because WHERE would you move, given the high prices everywhere? I get this question a lot, so here are some ideas from clients who have made the leap:

BUY IN AN UNDERVALUED AREA. If you are selling to capitalize on the high sales prices currently (i.e., are doing so for financial reasons) you might consider buying in a different area that hasn’t appreciated as much as your neighborhood. There are many such areas around Atlanta, and we are experts at helping you identify them. While the “buy low” part of the “sell high, buy low” equation is difficult in this strong seller’s market, it’s still possible in some areas, and we can help you find them.

LOCK AND LEAVE. Many of our sellers of large homes are deciding to opt for an easier lock and leave lifestyle of a condo or townhome. Some buildings even have concierge services that will sign for your packages and take care of your property while you are away. In addition, generally speaking, condos and townhomes have not appreciated to the extent single family homes have appreciated, and thus we can help you find a deal.

RENT. While rents are high also, renting gives you the chance to try a new part of town (perhaps one that is undervalued compared to where you are moving from) and gives you time to consider where you want to move and whether a new area of town, a new larger or smaller home or a different architectural style might work for you. Many of our clients have decided to rent after selling at top dollar. Some, like Rebecca & Chris, are considering building a new home and in the meantime are enjoying the laid back renting lifestyle where someone else takes care of maintenance and repair.

55+ COMMUNITIES. If you’ve been thinking about retiring to a retirement community, now may be the exact right time. We have a wide variety available in and around Atlanta, and because homes are selling quickly you won’t have the typical concern of “when will my house sell?”  The answer is that generally, right now, it will sell right away, and you can easily make your move.

VACATION ALWAYS. Some sellers are moving to vacation properties or second homes that they already own (or will purchase). Since increasingly employees can work from anywhere, this is a great option for many.

If you’re thinking about selling, please contact us. We can help you sell your current home at top dollar, and help you figure out what moving option is best for you –  and we are happy to help! 

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2022 A (real estate) Space Odyssey & Oddities

16 Wednesday Feb 2022

Posted by Mary Anne Walser, REALTOR in real estate

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 The first movie I saw in an actual movie theater was the 1968 film “2001, A Space Odyssey” (strange choice for a children’s movie, I know!) It was a fantastical representation of what the future might be, as viewed through the imaginative lens of Director Stanley Kubrick. I couldn’t help but think of the movie again in 2021, when our real estate reality felt like a real estate “space” odyssey of its own. Home prices and buyer demand skyrocketed past all realistic expectations in 2021.  And 2022 is yet another over the top year in the “SPACE” ODYSSEY that is our new real estate reality. There are more home buyers than there is inventory to sell to them, and home prices just continue to rise.

Given this home buying frenzy, sellers are in the driver seat. They can ask for exactly what they want from buyers.  And sometimes what they want seems far-fetched, and buyers comply because they want the house, and houses are in short supply. Thus, among agents, we kid that “the sellers demand the buyer’s first-born baby”.

But kidding aside, here are some of the major ODDITIES of the 2022 real estate “Space Odyssey”. All of these things would have been UNHEARD of prior to recent years. And as the market corrects, we will likely look back at these trends and wonder how they ever happened in the first place…. But they are the reality now, these oddities! Behold these trends, and wonder:

  • Builders of new construction refusing to set a price for that new build UNTIL DELIVERY. Home prices and the price of building materials are rising so rapidly, builders are afraid that if they set a price NOW for future property delivery they will end up losing money (or at least not making as much money as they could make) and so are delaying pricing new construction until closer to the actual delivery date.
  • NO due diligence. Typically buyers have a period of time in a real estate contract during which they can terminate for any reason or no reason at all. This is called the due diligence period, and in this time frame a buyer will usually have an inspection and ask for repairs. In this competitive market, many buyers are eliminating the due diligence period altogether and agreeing to not ask for any repairs. A risky proposition to be sure, but we see it very often in this market.
  • Waiver of financing and appraisal contingencies. Cash is king in any market – an offer without financing and a buyer who shows enough cash to pay for a property is more likely to get to closing, so preferred by sellers. More often than ever, we are seeing buyers offer CASH and remove financing and appraisal contingencies altogether.
  • Seller demands. The seller is in the drivers’ seat in this market, and they know it. So we are seeing sellers make demands of buyers that can seem quite unreasonable. Among them: long periods of seller possession after closing, often at no cost to the seller. A seller may demand the right remove certain items from the home that would typically be left with the home like favorite plantings, appliances, and the like.
  • Increased earnest money. earnest money. In typical times, earnest money is equal to 1% of the purchase price. Therefore, for $1 million home, the earnest money at stake would be $10,000. But now, when buyers are trying to make their bids competitive with a slew of other buyers, one area and which buyers can make their offer stand out is in the amount of earnest money they put forward. Therefore, for that $1 million home we may see interest earnest money as high as $100,000 or even more. A

Of course, buyers do not have to agree to anything that they are uncomfortable with, and a good buyer’s agent will do everything that they can to try to protect the buyer and still get them the home that they want. For instance, instead of eliminating the due diligence period during which a buyer can terminate for any reason or no reason at all, a buyer might instead agree to a limited number; say, three days. Then the agent can help the buyer arrange to have all inspections, appraisals and the like completed during that three day period. 

What does all this mean for you? It’s a great time to sell if you are seller and thinking about moving sometime in the near future.  (Or if you have an investment property that you have been thinking of selling; now is a great time to cash out). But remember if you are selling your principal residence that it may be difficult for you to find a property to buy given the competition in the marketplace. If you are a buyer, make sure you have a great buyer’s agent who can protect you and guide you through these crazy times!

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Renovate or Relocate!?

10 Saturday Apr 2021

Posted by Mary Anne Walser, REALTOR in real estate

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In a twist on the “love it or list it” approach of the popular HGTV show, many Atlantans are currently facing a decision between renovating their current home or relocating to a new home. I’ve previously discussed in this place the phenomenon of the hugely active housing market, with a record number of sales occurring and prices soaring. We’ve had one of the most active years in recent memory, and Atlanta home prices have increased almost twenty percent in many neighborhoods as compared to prices pre-pandemic.

Partially fueling this immense activity is the fact that many people were sitting at home, stuck in place, for months during the pandemic and had time to look about at their four walls and think about where they might prefer to live. Homes began to feel very cramped all of the sudden with parents working from home and children attending virtual school in their rooms.

Naturally, owners begin thinking about more space, and moving out of town didn’t seem as daunting a prospect when there was not a commute to consider (many workers will work from home permanently, and many others will go into the office less often than they did pre-pandemic).

But not everyone who wants more space or different space actually wants to MOVE, with all that a move entails. Some who love their neighborhood or other aspects of their current home are simply deciding to renovate or expand what they currently have. I’ve been approached by many clients who are deciding whether to stay or go. If that’s you, we are thrilled to meet with you and discuss the options and possibilities.

If you know you want to stay in place and renovate or expand your current abode, here are some tips and ideas:

  • Keep in mind that since many people are deciding to make a change, contractors are charging more than before and materials and supplies are more costly. You’re going to spend more renovating now than you typically would because so many people are making that decision currently.
  • Generally speaking, if possible, you want to keep the same number of bedrooms and baths in your home to the extent possible. While sometimes it may seem advantageous to combine two bathrooms, appraisals are in large extent dependent upon the number of beds and baths in your home so keeping the baths separate while improving them both might be the answer.
  • That said, you are renovating your home for YOUR purposes and comfort. It isn’t always all about resale. So if you have two small baths and want to renovate them into one large bath because you don’t need the two smaller baths, by all means do so.  Because the other side of that coin is that when you DO go to sell your buyer may prefer the larger bath as well.
  •  If your renovation plans can include improving upon outdoor space, in particular if you can provide outdoor space that is covered, this is at a high premium and that is unlikely to change anytime in the near future. People during the pandemic became more accustomed to being outside and therefore more are looking for homes that have outdoor spaces that are comfortable and usable in all types of weather.
  • Along the same lines, homes with pools have become much more valuable than they were before. While previously, pools could sometimes be a neutral factor (i.e., they may or may not add value in a particular home) these days pools add a lot of value. Again, I attribute this to the fact that more people are staying at home and entertaining outside. But of course I don’t recommend you put in a pool if you don’t really want one personally, however, because like other types of renovation and construction, you’ll find you’ll spend a lot more now than you would otherwise given the demand for construction at this time.

Given the cost of renovation and addition, and the hassle to you and your family, t’s definitely worthwhile to consider what it would entail for you to sell your current home and purchase a home that’s already done in the style or manner or is of the size that you want. Living through renovation is a lot more difficult than most people realize, and could take a lot more time than you think. We are always happy to consult with you and give advice as to what you could sell your current home for, and what you could afford to move to should you decide to sell and move rather than renovate. Please give us a call!

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OWNING A PIECE OF ATLANTA HISTORY

19 Friday Feb 2021

Posted by Mary Anne Walser, REALTOR in Atlanta Real Estate, homebuyers

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Despite our Civil War history (the burning of Atlanta), Atlanta still has many historic neighborhoods. Definitions vary, but generally speaking in a home built in 1925 or before (i.e., those homes which are approximately 100 years old or more) is “historic“. (I am speaking of older homes that aren’t necessarily on any historic register, but which are historic in character, age, and appearance). When we sell such a home, we want to be sure that buyers understand that they typically cannot expect the features of a new home. Many parts of the house may be original (even though, of course, many historic homes have been renovated, sometimes multiple times, which can carry its own concerns).

Recently we sold a gorgeous home in Grant Park that was built in X. The home at one point in its history had been in foreclosure, but had subsequently been purchased, loved, and thoroughly renovated by its current owners. Although they knew a lot about the house, there is of course a lot they did not know or could not know. (Typically when a home is sold out of foreclosure, no information is provided about the house at all and it is sold “as is“). So we were dealing with a lot of knowns, but also a lot of unknowns.

When you purchase an historic home, here are some things to look out for: consider hiring an inspector who is familiar with these older homes.  Although a good inspector can probably handle reviewing most of the issues that might arise, still an inspector with specific experience might be best.

For instance, in Grant Park you might ask for an inspector who has previously inspected (successfully) homes in that same neighborhood or at least homes and neighborhoods of similar vintage.  Here are some specific considerations you will want them to address, and other things you will wish to consider:

  • Foundation and structural integrity. You might consider that a home that has stood for 100 years is probably relatively solid, particularly if there’s no evidence of settlement or of cracking. (Of course, the floors are probably uneven as they are in most older homes. This alone is not necessarily evidence of structural problems.)  But there may be evidence that isn’t obvious to the untrained eye. Your inspection should take a close look at any structural supports for the main structure, and any evidence of termite damage. I once had an inspector tell me that there are three types of homes in Georgia: those that have had termite, those that have termites, and those that will have termites. In other words, termites are ubiquitous in Georgia and we must always look out for them.  Make sure your inspector takes a close look and ask your seller to supply a year-long termite bond at closing.
  • Plumbing. Also typical of older homes is that the cast iron sewer line to the street might be original, and if so might be rusting or overrun with tree roots. Definitely consider having a sewer line inspection, which is typically separate from an additional charge to the general home inspection.  A check of the entire plumbing system is important.
  • Electrical. Definitely check to see that the electrical has been updated and if so, when. Almost always in these older homes electrical has been updated from the original. Although I personally did buy a home that had a fuse box early on in my career – I simply had it replaced with a breaker box. It’s not unusual to find electrical components from multiple eras in one home, and you want to be sure the system is safe.
  • Lead based paint. Lead at one time was a major ingredient in paint, and can be a health hazard.
  • Asbestos. Some of the older roofs may have asbestos shingle, the siding may be asbestos siding, or there may be asbestos tile in the home. The concern here is that when the time comes to remove the asbestos material it is a more difficult and costly job because of the nature of asbestos. When asbestos becomes loose (called friable) it is a health hazard. Therefore have your inspector look for evidence of asbestos in your home. (Many inspection reports will show that there is asbestos tape around some of the HVAC ducting in an older home. This is not as concerning, as asbestos tape can simply be covered up. But the other forms of asbestos – flooring tiles, siding, and roofs are more of an issue.)
  • Plaster walls. Homes which are that old typically will have plaster walls. Currently, of course, we use drywall, which is more easily hammered into and patched when damaged. Plaster walls can crack and you must be extremely careful when hanging things on plaster walls. And many of the older homes, you will see picture railings several feet from the ceilings (which are typically very high). These were used with wires to hang pictures from so that nails would not have to be driven into the plaster. You may wish to consider using picture railings for your plaster walls, or at least being extremely careful and having a professional who is familiar with blaster hanger wall art and hangings for you.

In addition to these inspection issues, it is always good to get a survey of an historic home. In Atlanta, years ago, there often was little concern or regard for boundary lines, particularly in some areas of town.  A home might have been built on a boundary line with no repercussion. So getting a survey is always a good idea if your seller cannot supply one.

Owning a piece of Atlanta history is an amazing experience – call us when you’re ready to call one of the city’s historic homes your new home!

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Your Atlanta Pandemic Real Estate Plan

15 Saturday Aug 2020

Posted by Mary Anne Walser, REALTOR in homebuyers, real estate, sellers

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#AtlantaRealEstate, #buysellatl, #pandemicrealestate

Pandemic Real Estate in Atlanta

Despite the pandemic, real estate is selling. And fast. In Atlanta we’re seeing record number of sales and prices are still rising. I attribute this to a number of factors, among them:

  • PENT UP DEMAND. When the pandemic hit full force back in March, and things started shutting down, real estate shut down also to a large extent. Fewer buyers wanted to go out and look at homes, fewer sellers wanted to put their homes on the market, and fewer agents were out there working. A lot of folks put everything on hold.
  • TIME TO DREAM. And while everything was on hold for months, people spent a lot of time at home. They had time to look around at their home and think about what they liked and didn’t like. They had to time to think about where they might want to live next. And since they were spending more time at home, and might be working from home for some time, SPACE became more of a premium. Zillow got a lot of hits during those months.
  • HISTORICALLY LOW INTEREST RATES. Add to the mix that interest rates remain low. Lower interest rates mean that buyers can afford more home. And buyers want to take advantage of that before interest rates begin to rise one day, as they inevitably will.

So when things started to open up again, there was a surge in demand that continues. Residential real estate is still moving quickly. But the way we show and sell real estate has changed – I think for the better, and I think the changes will remain even when the pandemic is past. Here are some of the changes we are seeing.

  • SERIOUS BUYERS ONLY. With the pandemic comes concern about virus spread, particularly in properties that are occupied. So many agents instituted a “serious buyers only” policy. Only buyers who are in the market to purchase a home in the very near future should actually cross the threshold of homes on the market.
  • MORE AND BETTER PICTURES ONLINE. Most of us already hire professional photographers and do our best to make our listings look fantastic online. But since it’s harder for buyers to get into properties, this is more important than ever. The First Multiple Listing Service (“FMLS”), which is the primary listing service utilized by agents in metro Atlanta, now allows agents to upload up to 199 (199!) pictures. We also use more drone photos, videos, and floor plans so that buyers can tell a lot about a property before ever setting foot in the house.
  • LIMITED NUMBERS OF PEOPLE AT ONCE. Rather than a huge open house, many agents are instead opting for virtual open houses or videos. When the house IS shown, numbers who may enter at once are limited, and depending upon the house masks may be (and often are) required, as well as booties and in some instances gloves. Sellers leave all the lights on before they leave the house (so no one needs to touch a light switch). Buyers are asked not to touch anything and if an agent needs to open a door or touch a switch, they are to sanitize the surface afterwards.

Navigating real estate sales during the time of Covid-19 and be confusing. I am here to help with any of your real estate needs – and can help you figure out the best option for you during these unprecedented times!

Among the changes the pandemic has brought to Atlanta real estate: masks! Worn by agents, clients, and photographers alike. And photography becomes even more important – pictured here is photographer Michael Pigford doing drone photography for a high rise listing, and homebuyers Travis Nichols and Dana Haberling, who opted more more space near the Beltline in Virginia Highland.

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Design in the Time of COVID

15 Monday Jun 2020

Posted by Mary Anne Walser, REALTOR in real estate

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#atlantadesign, #AtlantaRealEstate, #coronavirusrealestate

The global pandemic has us all rethinking a lot of things, from the larger questions of what we are doing with our lives, to where and how we work, to more mundane everyday questions like “how often should we wash our hands”?  As a result of all of this new found time to think, mostly at home, and with these new questions, many people are rethinking the way that they live (and now work) at home.  So what are the big residential changes we are seeing and what are those that we are likely to see in the coming months as the result of COVID? 

  1. THE DESIRE FOR MORE SPACE. With mom and dad working from home, and kids attending class virtually, space is at a premium more than ever before. So areas that were previously underutilized, or not used at all, have suddenly taken on new life. One of my clients turned her large kitchen pantry into an office for one of her kids (the downside – an overabundance of pantry snacks consumed by that child during the school day). In fact, my husband Jimmy who is now working from home turned our LAUNDRY ROOM into a remote architect’s office.
  2. THE IMPORTANCE OF OUTDOOR SPACE. Even a small balcony can suffice – but outdoors comes at a premium now. Condo dwellers who never before used their balconies now find they are an excellent way to enjoy some fresh air without exposure to others. And for others stuck at home, the yard becomes a sanctuary away from the dwelling.  And now that it’s been determined that we’re safer seeing other people if we are outside, many only socialize outdoors and so outdoor kitchens and covered outdoor spaces have surged in popularity.
  3. HANDWASHING STATIONS. Clients who are remodeling are considering extra faucets. In addition to an extra faucet in the kitchen island nearest the stove, why not install a faucet on the guest side of the island to make it easier for those passing by to wash?  While I haven’t seen it done quite yet, there’s talk of putting sinks inside the main doors visitors enter. And of course, while COVID does not appear to be carried via outdoor dirt or soil, the new emphasis on cleanliness has many installing shoe racks and taking shoes off before they enter the house.
  4. DROPOFF STATIONS and PACKAGE DOORS. Since more food and other goods are being delivered to the home these days than ever before, in order to limit contact with delivery people (and avoid work and school interruptions to open the door during the day), dropoff stations have become popular. This can be in the form of a large lockable wooden box or a door similar to a pet door in the exterior entrance allowing packages to be put inside.
  5. WHERE DOES THE PELOTON GO? I have heard this more times than I can count! Home exercise equipment is more important that ever before, as some are reticent to go to gyms and public spaces to exercise.
Laundry room turned into architect’s studio. With more of us having to work from home, homeowners are getting creative with their use of space.

What does all this mean for home sellers and buyers? Home sellers will want to stage with these ideas in mind. Make sure you dress up outdoor spaces and make them looked used, useable, and inviting. Showcase an exercise area. While you don’t have to remodel in order to sell, a little staging can help the buyer visualize how wonderful your home is even in quarantine. For home buyers, keeping in mind what is most important to them when they are at home is key.

Please contact me for more information on the current market and trends.  I am always here to help.

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Atlanta and the Red Hot Walkability Factor

20 Thursday Feb 2020

Posted by Mary Anne Walser, REALTOR in real estate

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#atlantabeltline, #atlantawalkability

When you leave your home, do you have to get into your car? Or are you able to walk places that you would like to go – to a coffee shop, to a movie theater, to a restaurant, to a walking trail? The ability to walk somewhere from an abode is known as “walkability” and many websites assign a “walkability score” to a given home and neighborhood. To some people, particularly those who are from larger cities where walking is popular like New York or Toronto, walkability is very important. But traditionally Atlanta has not been known as a particularly walkable town. I remember when I first moved to Atlanta right after law school to start working at my first law firm, I was happy to be able to walk to a local tavern but generally got into my car to get just about anywhere else. My first law firm was just outside the Perimeter at the Ravinia office buildings across from Perimeter Mall. To my chagrin, even though many restaurants and Perimeter Mall were just across the street, there was absolutely no way to walk there. We had to get into the car to get to a restaurant that would have been ten minutes away by foot.

Though we Atlantans have long had a love affair with our cars, all this is changing. From Ravinia, it is now possible to walk to a Starbucks. And elsewhere in Atlanta walkability has taken off in much more dramatic ways. The PATH trails and the Beltline have proven to be immensely popular and housing density and prices have increased exponentially for those homes closest to these popular walking trails. With the Beltline has come the “live, work, and play” concept of not having to go far from your home to do everything that you like to do – with the added benefit of not having to jump into your car to do it.

One of my favorite clients lives in Kirkwood, and walks virtually every day to Oakhurst for coffee and to work. It’s exercise, fresh air, work, and community all in one fell swoop – and all walking distance from her house. Homes like hers and in other areas where residents have this benefit have increased in value at a rate greater than those which are not similarly situated.  Some areas of the Eastside Beltline have doubled in value. The gains elsewhere are more modest, but consistent. To find pockets of future appreciation – areas where an investment now will really pay off later – look for neighborhoods near the as yet undeveloped portions of the Beltline. For instance, Grove Park, a small community south of the Bellwood Quarry, which will become the crown jewel park of the southeast section of the Beltline.

And keep in mind that your current home may be more walkable than you think. Take the time to walk somewhere from your house that you normally would not, and see if it’s something that appeals to you. While my husband and I can reach nature trails at the Chattahoochee easily by foot from our house, it’s not as easy to get to a Starbucks. But we decided to do it anyway. It wasn’t the most serene walk (along a busy street), but it was a fun adventure and coming home we took a much longer route through a residential neighborhood and noticed much more by foot than we would have in a car.

And might I also suggest that even if you have to get into a car to do it, take some time to find the places in Atlanta where you can get out of your car and enjoy a stroll or a hike. No matter where you live in this great city of ours, there’s something wonderful that is not TOO far away.

Fun graphics along the Atlanta Eastside Beltline Trail – the first section of the Beltline to be “finished” and walkable from many properties nearby. To get there, we park near Piedmont Park and can do an eight plus mile walk (by adding in some loops around Piedmont Park).

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“Marvel”-ing at Pinewood Forest

01 Tuesday Oct 2019

Posted by Mary Anne Walser, REALTOR in Atlanta Real Estate, Pinewood Forest, real estate

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#AtlantaRealEstate, #buysellatl, #pinewoodforest

Whether it is frustration with Atlanta traffic, the need to live close to the airport, or just the desire to “get away from it all”, buyer interest in the communities south of Atlanta has grown exponentially over the past few years. This interest has been largely driven by Serenbe, the nature-centric sustainable artistic community that feels like an entirely different world of farmland, horses, farmhouse-inspired architecture and farmer’s markets.

Now another arts-driven fantasyland has sprung up south of town, this one movie-centric, indeed, looking like it is itself a movie set.  PINEWOOD FOREST is a development just across the road from Pinewood Studios located northeast of Fayetteville, like Serenbe less than a half hour from the airport and from downtown Atlanta. It is picture perfect and design savvy, with and includes everything from tiny houses to manor homes. Generally speaking the offerings are more affordable than Serenbe, by design. The idea here is to encourage fewer cars, more walking, and more human interaction. Pinewood Forest is named after the production studios across the street, Pinewood Studios, where Marvel and other Hollywood studios have filmed some of their larger recent productions.

I took a tour of Pinewood Forest recently with the town’s President, Rob Parker, who describes Pinewood Forest as a “Town for Creating”. Part of the new urbanism movement, the town is designed to encourage artistic creation of all types and to provide an environment where residents can easily walk to restaurants, theaters, gyms, and to parks where children can play and adults can socialize. There is also lots of green sustainable features as well, including the fact that all the air conditioning is geothermal.

There are fifteen miles of walking paths, plenty of electric car plug-in stations, and in addition the garages are all positioned behind the homes and townhomes, which is a cool feature which keeps the focus OFF driveways and cars. (There is still guest parking situated in plain view, but at least the residents park off the main drag, adding to the pedestrian feel of the town).

And there are plenty of grand theatrical touches one might expect from such a place, including a Keith Summerour-designed, Roman inspired, movie star-worthy swimming pool and a large multiplex where it is hoped some of the movies filmed across the street at Pinewood Studios will premier. There’s a brand spanking new (well, heck, EVERYTHING here is brand spanking new) Piedmont Wellness Center where you might be able to work out next to your favorite Marvel superhero.  (Among the movies filmed in full or in part across the street are Antman, Spiderman, Captain America, Passengers, Black Panther….)

Pinewood Studios across the street from Pinewood Forest is the second largest studio in North America, and it’s the only one stop shop for film makers in the Southeast. Everything one needs to shoot a movie is here – even the Georgia Film Academy, which trains students to work in various aspects of the movie business and provides skilled labor and interns to the movies that shoot here. More than 450 productions were filmed here last year.

So if you have an urge to get away from it all yet still be in the center of a thriving arts community, Pinewood Forest is your place.  Just give me a call – I would love to give you a tour and show you the homes for sale there.

A gathering at one of the beautiful light filled homes at #pinewoodforest
A gathering at one of the beautiful light filled homes at #pinewoodforest
#pinewoodforest is a motion picture themed green community south of Atlanta.
#pinewoodforest is a motion picture themed green community south of Atlanta.
A rendering of the new activity/fitness center at #pinewoodforest
A rendering of the new activity/fitness center at #pinewoodforest
The pool at #pinewoodforest has a Roman theme.
The pool at #pinewoodforest has a Roman theme.

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The Psychology of Home Selling

31 Thursday Jan 2019

Posted by Mary Anne Walser, REALTOR in Atlanta Real Estate, homebuyers, real estate, Real Estate Psychology, sellers

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Selling a home is an art as well as a science. We often focus on spreadsheets and appraisals and professional stagers when we go to sell a home, but if you want to sell fast and for top dollar (and who doesn’t?) it pays to also focus on the buyer’s state of mind.

Using psychological principles pays off. I recently had a listing appointment with Tony and Susan. They had moved to Atlanta four years ago and I helped them buy a home in Atlanta at that time. Now Tony has accepted a job in Massachusetts and so they need to sell their home and move out of state.

Their home has appreciated a lot in value (by about $75,000 in those four years) so we talked about the great decision they had made when they purchased the home. Tony told me, “and you were such a great help in selling our previous home when we purchased this one.” But The problem is, I hadn’t sold their home – they moved here from Charlotte and an agent there had been their listing agent. I don’t sell houses in Charlotte. Then Tony explained, “we did what you told us to do and your advice sold our home in Charlotte, even though we had a different agent there. That’s how we know you are the best person to sell this home, too.” Indeed, in Atlanta, in Charlotte, in any city – there are a few universal principles that will work to sell a home anywhere. So let’s talk about a few of these.

First, homebuyers buy emotionally and justify logically. That bears repeating; please let it sink in. Homebuyers buy emotionally and justify logically. It’s like picking a mate. You don’t pick the person who is the most practical – you pick the person you fall in love with. Then, of course, you also want to know that the person is a good practical choice as well. You might fall in love with your partner’s deep thoughtful eyes but then want to know that they are ethical, responsible, and gainfully employed. Well, it’s the same thing with houses. A buyer chooses the home that appeals to them emotionally, then wants to be sure the home makes sense logically. A home purchase is more emotional than almost any other purchase because of what “home” means to us, but because it is also a large purchase, buyers will investigate to be sure it makes sense logically once they have fallen in love with the home. So let’s take a look at how to appeal to buyers both emotionally and logically.

A buyer will look at a home and think that they will become the type of person who lives in that home. And what I mean by that is if the home is neat, clean and organized, the buyer will believe that if they move in, they will become neat, clean and organized. Meaning that a neat, clean, organized home will most appeal to a buyer. So we get homes ready to sell by making them into a home reflecting an “ideal” lifestyle.

Then, with the buyer, it all starts online, where the buyer first sees your home. We stage your home perfectly and then take professional photographs so that the right buyer will fall in love with your house before they ever walk in the door. It needs to be “ideal” online so that when the buyer comes to the door they come with positive expectations. Psychologists talk about something called the “confirmation bias”, meaning that when we believe something to be true, we look for evidence to confirm that belief and are more likely to overlook evidence contrary to the opinion that we have formed. Therefore, when a buyer comes to your home with positive expectation, you are way ahead of the game, for if they expect to love it, they are more likely to love it.

First impressions are very important. Malcolm Gladwell wrote about it in his popular book “Blink” – important decisions are often made in the blink of an eye. And with a home, after the very first impression online, the first “in person” impression has to be top notch as well. That’s why curb appeal is so important. So make sure you’ve paid a lot of attention to landscaping and the exterior condition of your home.

If you have used the confirmation bias to your advantage, be sure that you also utilize the fact that buyers “justify logically” to your best advantage. I ask my sellers to write a “buyer letter” putting forth both emotional and logical reasons they, the sellers, chose the particular home. Let the buyer know about the great schools and positive things going on and coming up in the neighborhood that will increase their property values over time. Make a list of the upgrades you have made to the home while living there. Many of the practical upgrades – a new roof, for instance – won’t mean as much to the appraiser as a home seller thinks that it will, but it definitely makes a difference to the buyer. Especially if that buyer is also looking at a home down the street that will need a NEW roof in short order. As your agent, I will emphasize the comparables that make your home a particularly great deal and will also point out the logical reasons your home is the best for a particular buyer, but information coming from a seller has a special impact that is difficult for an agent to provide.

Another psychological truism that applies to home selling is the doctrine of primacy and recency. When presented with a number of choices, it is natural for us to remember the most recent thing and/or the first thing presented to us. That means after a long day of house hunting, buyers will remember the last home that they saw and the first home if all other things are equal. We cannot dictate the order of homes shown when dealing with other buyer agents, so we use brochures of heavy stock glossy paper that are particularly eye catching and which are foldable 8.5 by 22 inches. Buyers put other flyers in this one, and voila – you are the first thing they see when they go to look over the flyers for the day.

Also, when a buyer is looking for a primary residence, they are looking for “home” and for all the emotional appeal that connotes. So consider what makes a home feel like a home. The term “hygge” (pronounced “hoo-gah”) is one “home” concept to consider and is worth examining. The term is Danish and refers to a feeling of coziness and contentment. Even the largest most spacious home can give a prospective buyer the feeling that they will be comfortable and content there (and even cozy, in certain areas of the home) if you will do a few things as a seller. One of these is to bake cookies and to leave them out with bottles of water and a note inviting buyers to help themselves. While it seems cliche and heavy handed, I can tell you from personal experience that it will improve a buyer’s attitude towards your home whether or not they eat they cookies (and if they do, there is the added benefit of elevating the buyer’s blood sugar levels, which improves mood and therefore a buyer’s view of the home). Also, make sure that there are nooks and crannies that are staged to appear comfortable and cozy – the type of place where one would curl up with a book (in fact, leave a book or two in those nooks for that purpose). Other things that can make a buyer feel a sense of home are candles and a fire in the fireplace (if it is winter, and of course if your agent is going to be present to supervise the fire or candles).

Do not discount the importance of considering the state of mind of the buyer when selling your house. Choose an agent who has studied the psychological principles applicable to homebuying. Together, you can convince the buyer that your home is the right home emotionally AND logically.

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Appraising Real Estate Appraisals

06 Thursday Dec 2018

Posted by Mary Anne Walser, REALTOR in real estate

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“Appraise” and “praise.” These words have common linguistic roots and both deal with perceived “value”. However, there is not much praise for appraisals when they scuttle your real estate deal. This has happened a lot in Atlanta lately, so much so that word that the buyer’s appraiser is coming to visit can strike fear in the heart of even the most confident home seller. But the more you know about appraisals and how they work, the better off you are (and the less you have to fear) as a buyer or as a seller.
In 2008 the real estate market crashed. Hard. Then it started recovering – until in 2015 Atlanta home prices were up to about the same levels they were before the crash. While the real estate market has gone up and down since then, as it always does, we have had a continuing problem with appraisals ever since the 2008 crash. This is understandable, since part of the cause of the 2008 crash was artificially high appraisals. Prior to 2008, real estate prices rose rapidly and appraisals rose right there with them, fueling the real estate frenzy. Then the mortgage meltdown and the resulting fall. After the market crash, banks looked much more closely at appraisals and at the appraisers that the banks were hiring for valuations. Lenders, now burned, gave the mandate that appraisals should be much more conservative than they had been in the past. Appraisers who over appraised no longer received work from the lending industry.

In addition to the tightening of the appraisal industry due to the crash, there is also the problem that in a rising market there is a natural issue with appraisals, and here is why. An appraisal looks at past sales as an indicator of what a property is worth today; appraisals are backward-looking. So if I have a property under contract today, my appraiser for the deal is looking back at sales that occurred in the past, and will base the appraised value on homes that sold at a time when the market was lower than it is today. You see the problem. This “look back” to a time when values were lower serves as a natural governor that prevents prices from rising, or at least from rising very rapidly, but can cause a problem even if the current deal is a fair one, if the homes that sold recently don’t support the current price.

In fact, the definition of “fair market value” is this: fair market value is what a reasonable purchaser acting in their own best interest is willing to pay, and what a reasonable seller acting in their own best interest is willing to accept. So by definition a contract at a certain price, entered into by reasonable parties acting in their own best interests, should be evidence of fair market value. And that’s why in real estate transactions you often see appraisals coming in exactly at contract price – not above and not below. But when the market is rising, appraisers can have difficulty finding sales to support the contract price, even when that contract price is fair.
Let’s take a closer look at how an appraiser comes to determine value in a home purchase transaction. (An appraisal might also be ordered for a refinancing or to value a property when the mutual owners are splitting up, but for these purposes we are considering appraisals in the context of a real estate deal.) When there’s a real estate contract to purchase property and the purchaser applies for a mortgage loan for the purchase, the appraiser’s job is to determine if the property supports the price agreed upon in the contract. The uniform appraisal standards, which appraisers must follow, require that the appraiser pull comparable properties (”comps”) that have sold in close proximity to the home being appraised. The appraiser will typically start with homes within a one mile radius of the property being appraised that have similar size and with similar features and that have sold within the past three months. If there are not a sufficient number of comps three months old, the appraiser can back in time further but generally cannot go back more than twelve months. The appraiser can also go out farther geographically if necessary. The appraiser compares the square footage and features of these “comp” homes with the home that is being appraised. If there are good comps that are close in geography and time, the appraiser must use them first. Then the appraiser must use these facts and numbers to come to the right value for the house being appraised. There is some, but not a lot, of subjectivity in the process; the objective standards are designed to lend stability and uniformity to the process.

So given that, consider this: more information results in a better ultimate decision. So the more information the appraiser has, the more accurate the appraisal will be. That is why the buyer, seller, and agent who have superior information can help an appraiser in the task of valuing the home. And it is most likely the agent who will have helpful information. What caused a home (a potential comp) that sold low to sell low? Perhaps the agent knows that the basement flooded, that it was a stigmatized property in some way, that the kitchen while listed as renovated was not in fact renovated. Information that the appraiser may not know can be helpful. Agents have often visited many of the homes that previously sold while the appraiser likely has not, and so can offer information that is not part of the public record. The buyer who has looked at other homes that have since sold can offer information about those homes: were they superior (or inferior) in some way that may not be evident to the appraiser (who has probably not visited those homes)? A seller might supply accurate square footage to the appraiser if the information in the tax records is not correct. Most appraisers welcome additional information, whether or not it is factored into the final report. (Note that the information should be filtered through the agent – the parties should not themselves approach the appraiser. And the agent should offer, but not insist, that the appraiser consider the information).

In the end, the appraisal must be unbiased and the result of the appraiser’s own research. The parties have (and should have) little influence over the appraisal, and in the end the parties’ only recourse for an appraisal they disagree with is to contest the appraisal or ask for another appraisal. Still, knowing how the process works – and how decision making works – can help the agents and parties be a valuable part of the appraisal process.

Note, too, that appraisals are pertinent in other stages of the transaction, not only at the contract phase. For instance, when an agent first meets with a seller, the agent should tell the seller about the appraisal process and potential problems involved. You may think your home is worth a million dollars, but if it will only appraise for $800,000 you likely are not going to be able to sell it for a million. One potential safeguard is to order a pre-listing appraisal. While we real estate agents view, price and sell property every day and know what the market will bear, it can be helpful to have a professional appraiser apply the appraisal standards to determine what price is possible to defend. I find it most helpful to ask the pre-listing appraiser to give us the largest number that would be supported by the guidelines particularly in a rising market. That way we know the upper outside amount we are going to be able to support, even if we decide to list at a lower number after taking other factors into account.

Know that while a pre-listing appraisal can be helpful, after contract the buyer’s lender will order their own appraisal and will never agree to rely on the seller’s appraisal, which the lender views as potentially biased. After contract, if the appraisal is below contract price the buyer will quite reasonably argue that if the seller does not agree to a price reduction and the buyer walks, the seller may have the same problem with the next buyer or, even worse, the next appraisal may be even lower.

In recent years we have had a rapidly accelerating market and in some areas of town hot properties with multiple offers would even get contracts removing or limiting the appraisal contingency through a special stipulation to the contract, typically worded something like this: “if the property fails to appraise for full contract price, the buyer agrees to pay up to $10,000 above the appraised price to meet the contract price, but under no circumstances will the buyer be obligated to pay above the contract price.”
These removals of appraisal contingencies are much less common in the current market, when prices are stabilizing and there are fewer buyers out there vying for available properties. For both buyers and sellers, understanding how appraisals work can help all parties feel comfortable with the deal that is ultimately struck.

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Mary Anne Walser, Realtor & Licensed Attorney

Keller Williams Realty
3650 Habersham Rd.
Atlanta, GA 30305
404-277-3527

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